Top Five Questions to Ask When Hiring a Video Production Professional

Top Five Questions to Ask When Hiring a Video Production Professional

Top Five Questions to Ask When Hiring a Video Production Professional

Due to the growing popularity of video content, many businesses have begun using video to leverage social media to enhance their marketing strategy. If you are looking to take advantage of this marketing tool to promote your products and services, your best approach to get excellent video content is by working with a proven video production professional. 


A video production professional will collaborate with you to address your needs – from scripting to shooting, post-production, and distribution. They’ll help you connect with your target audience by creating engaging and innovative content.

 

However, with so many video production companies offering a range of services at different price points, it can be a confusing choice. To help you narrow down your options, here’s a list of the top five questions to ask when hiring a video professional.

 

  1. Do they ask you comprehensive questions to learn about your business? Check whether the video production professional asks you these kinds of questions before offering a creative approach:

 

  • What is the goal of the video? Why do you need this video?
  • What are your organization’s core values, and how do they relate to your goal?
  • How are your core values expressed in behavior, speech, etc.?
  • What core products or services will the video focus on?
  • Who’s the target demographic? (Where do they live? How old are they? What approach do you use to connect with them, etc.?)
  • What differentiates your brand from others in your market – and how do you communicate this difference to your target market?
  • What are the three things the audience should know after viewing your video?
  • What’s the Call-to-Action?
  • Do you plan on using a single avenue of delivery, i.e., your website, LinkedIn, Facebook, YouTube, broadcast ads, or a mixture of these?
  • If the video production professional asks you these questions, it means that they are truly interested in your business and will go above and beyond to meet your needs. 

 

  1. Does the production company present a clear plan to accomplish your goals?


After considering your answers to the above, their responses should demonstrate that they understand your needs. They should collaborate with you and develop a strategy and plan that will best meet your goals. The objectives should be clear as their purpose should be to meet your needs. 

 

   2.   How long have they been in business?

A video production company who has been in the industry for decades will have worked with a wide range of projects. They will have encountered many production challenges and know how to overcome them. They will be in a better position to accomplish your vision. Moreover, an experienced video producer will be able to complete your project in a timely and efficient manner and achieve excellent results. 

 

   3.   Can they handle your project? 

 

Find a video production company who can handle your project, regardless of the project’s size or budget. An experienced video producer will bring your vision to the screen no matter how big or small your project is.

 

   4.  Will they stick to a budget? 

 

Does your video production company guarantee to stick to the budget? Can you trust their budgeting ability? As you don’t want any surprises, particularly with your budget, look for a producer you can trust and rely on. 

 

If you’re looking for audio and video production services in Stamford, Connecticut, reach out to us at P&P Studios Inc. With over fifty years of experience in the production industry, our team of dedicated professionals can help you with all your video and audio production needs. 

 

We understand that the real work happens long before “Lights, Camera, Action!“ and, therefore, we spend the time needed with every client to develop their plan. We use the right equipment and take the utmost care when handling every project to give our clients superior video and audio content. Our customer-oriented approach, along with our ability to pay attention to detail, allows us to deliver value to our clients.

 

In this time of COVID-19, we have developed protocols to work safely. We value the safety of our crew, talent, and clients, and will constantly adjust to the latest medical and governmental guidance, as well as your own safety protocols.

 

We offer a full range of production services to clients across the Greater Metropolitan New York area, Fairfield and Westchester counties, and locally including Stamford, Ridgefield, Bridgeport, Westport, Danbury, New Canaan, Darien, White Plains, Harrison, Port Chester, New Rochelle, and Yonkers.

 

To learn more about the services we offer, visit our website . If you have any questions about how we can help you, we’d love to hear from you. Please contact us.

 

John Fishback

President

P&P Studios Inc.

 

Copyright © 2021 John R. Fishback. All Rights Reserved.

June 19, 2025
How to Find the Right Creative Partner for Your Brand, Event, or Organization Investing in professional video is one of the smartest moves your business, nonprofit, or brand can make. But with dozens of video production companies in the New York/Connecticut area, how do you choose the one that’s right for you? Whether you need a brand video, training series, livestreamed event, or podcast, finding the right production partner means asking the right questions. At WeProduce / P&P Studios, we believe in clarity and collaboration—and we encourage every client to do their homework before hiring. Here are the 10 essential questions to ask before selecting a video production company for your next project. 1. What Types of Videos Do You Specialize In? Not all video companies are the same. Some specialize in cinematic storytelling for nonprofits. Others focus on commercials, corporate training, social media content, or live events. Before you sign a contract, make sure their specialties align with your needs. 💡 At WeProduce, we specialize in corporate, nonprofit, event, testimonial, and training videos—as well as podcasts and livestreams across Fairfield County, Westchester, and NYC. 2. Can I See Examples of Past Work? A strong portfolio speaks volumes. You’ll want to see examples that are relevant to your industry or desired style. Look for creativity, technical quality, clear messaging, and versatility. Pro Tip: Ask to see full videos—not just highlight reels. This gives you a better sense of pacing, storytelling, and execution. 3. What Is Your Production Process Like? From scripting and storyboarding to filming and editing, every video project involves multiple steps. A transparent, organized process helps avoid delays, miscommunication, or scope creep. Ask: Who handles pre-production planning? How many revisions are included? How do you manage timelines? At P&P Studios, we guide you through every phase—from strategy and scriptwriting to final delivery—ensuring clarity at each step. 4. Do You Handle Scriptwriting and Concept Development? If you’re coming in with only an idea—or no idea at all—you’ll need creative guidance. A good production company can help shape your message, write your script, and make recommendations for visuals, voiceover, and tone. We offer full concept development services, including scripting, storyboarding, casting, and branding support for every video. 5. What Is Included in Your Pricing? Not all quotes are created equal. Make sure you understand what’s included: Is filming onsite or in-studio? How many crew members? Travel costs? Equipment fees? Post-production? Revisions? Transparent pricing protects your budget and your expectations. Our pricing at WeProduce is upfront, flexible, and based on clear deliverables—no surprises. 6. What Gear and Technology Do You Use? The right tools don’t just mean higher quality—they also mean flexibility and reliability on set. Ask about: Camera specs (e.g., 4K, multi-cam setups) Audio recording equipment Lighting kits Editing and post-production software We use cinema-grade 4K cameras, high-end microphones, and professional lighting rigs—perfect for live events, corporate shoots, and brand storytelling. 7. How Do You Handle Audio? Audio is one of the most overlooked elements of video production—and one of the most important. Ask how the company captures, edits, and mixes audio for voiceovers, interviews, or ambient sound We have full audio production capabilities, including in-house podcast recording, voiceover booths, and expert sound engineers. 8. Do You Offer Livestreaming or Event Capture? For product launches, fundraisers, and hybrid events, livestreaming is essential. Ask if the production company offers: Multi-camera event coverage Audio mixing Real-time streaming setup Post-event highlight videos We regularly livestreams events in Stamford, White Plains, and NYC—with all the gear and expertise needed for a smooth broadcast. 9. What’s Your Experience Working With [My Industry]? It’s helpful if your production partner understands your industry’s goals, audience, and compliance needs (especially in fields like healthcare, education, and finance). From nonprofits and universities to small businesses and global corporations, we’ve served a wide range of clients across sectors. 10. Can You Help Repurpose My Video for Social or Web? Getting the most out of your investment means repurposing your footage. Ask about: Social cutdowns (15- and 30-second versions) Captions for social media Thumbnail graphics Optimized formats for YouTube, Instagram, LinkedIn, and internal platforms We offer full asset packaging—so your content performs across every platform. Final Thoughts: Choose a Video Partner, Not Just a Vendor Hiring a video production company isn’t just a transaction—it’s a collaboration. The right partner will take the time to understand your goals, shape your message, and deliver professional content that aligns with your brand. We believe your story matters. And we bring over five decades of experience helping organizations tell their stories through powerful video and sound. Ready to Start Your Next Project? Whether you're in Stamford, White Plains, Greenwich, or anywhere in the NY/CT area, we're here to help you create video content that connects and converts. Call us: (203) 359‑9292 Email: info@weproduce.com
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